Status: Completion 2016
Services: Architecture, interior design
Size: 1.200 sqm + addition 460 sqm
Awards: 1st prize in the competition
The striking PSD Bank annex gives the main Hamburg branch a new face. Rounded corners, a slight curvature, light-modeling panels and blue accentuations establish a link with the bank’s CI through the color scheme and the cloud association. At the same time they give the architecture a light, open feel. The large display windows projects the corporate philosophy to the outside: transparency and customer orientation. This is supported by means of a stair and ramp landscape that provides a barrier-free link between the newly designed customer hall and the public space. Thresholds have been done away with, while an inviting gesture has been created to communicate the brand identity persuasively and consistently – both in the urban environment and on the inside. The atmosphere inside the customer hall is defined by references to dune grass, beach huts and blue skies with fluffy clouds. These are CI elements which will be introduced to other branches in the future: the abstract beach hut depiction is always used as an emotional and functional symbol of real estate presentation, for example.
PSD Bank Nord eG
Banken & Retail
Archimage, Meike Hansen