If you want to overtake, you have to change lanes. For this reason, Renault has given its company premises in Brühl a facelift which turn the brands claim "Passion for Life" into a spatial experience. With the innovative corporate design developed by bkp, the companies "lane change" can be actively and visually experienced. The interactive and versatile working environment for the employees visualizes the new corporate culture and supports the communication and teamwork. Colours and shapes from the corporate identity have been combined with new inspiring elements to create a work environment that promotes creativity and passion amongst the employees.
Status: Completion September 2019
Scope of services: Change management, architecture, interior architecture
Size: 808 qm
The diagonal lines of the Renault logo are reflected in the design of the new multi space and guide the way through the premises. Roads and traffic signs symbolize the topic of mobility and additionally help with orientation. The brand values of Renault such as dynamism, the innovative spirit, but also the down-to-earth mentality and tradition have been harmonised with the sophisticated colour, shape and material concept in a modern way.
© Ralph Richter