Attract patients

Patient satisfaction in hospitals is an important factor for clinics to become profitable again. Because the more satisfied patients are with the quality of care, service and appearance of a clinic, the more likely they are to recommend it to others. This gradually creates a firm, sustainable foothold in the municipality as a regional care provider and first point of contact for health services.

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But how can healthcare institutions achieve these goals? We present three decisive measures for patient acquisition in hospitals:

1. Understanding patients as guests

Nowadays, patients almost exclusively go to hospital if their health does not allow any alternatives. In the “hospital apparatus,” he has to embark on an externally determined daily care routine with care tours, blood samples, rigid meal times and waiting for visits or examinations. There is no room for personal feelings, well-being and self-determination. It is obvious that people find this process restrictive or extremely unpleasant. Hospitals should therefore fundamentally ask how patients feel and what they want.

In this context, “hospitality” is of crucial importance. The technical term from the hospitality industry refers to infrastructural and personal services. For clinics, this means that they should include patients' well-being in all planning steps. There are effective options for this, particularly in the area of hospital architecture: The hospital can become a place of retreat where patients can relax and return to everyday life with renewed strength.

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As architects, interior designers and strategy consultants, we have focused on Healing Architecture and Healthcare remodels specialized. We design a future-oriented clinic for you from a single source for greater efficiency and cost savings. We pick up your employees in our practice-oriented workshops to improve their identification with the new world of work. We also strengthen the communication skills of your chief doctors, senior senior doctors, nursing department and division/ward managers so that a well-functioning team full of appreciation and transparency is created. We support you from the initial strategic considerations, through specialist participation in the planning process, implementation and construction management, to the final handover of the keys.