New work-life balance

Hybrid working models as a path for the future

The majority of participants answered the question “Where do you prefer to work?” with: alternating between Home office and office. This will also be possible in the future: Although the home office requirement has already expired, most companies still offer the option of switching between working from home and being in person — the 3:2 model, with three days of office and two working from home, is in vogue. Or, to go one step further: Hybrid work models are no longer a bonus offer from particularly employee-friendly employers, but part of the “Next Normal.”

Teamwork takes place in the office

Working methods have shifted as a result: While focus work prefers to take place at home, we go to the office to exchange ideas with colleagues — in workshops, small groups, but also to contact to stay. In company premises, we are not desk workers, but team workers. That is why the requirements for working environments are also changing: Open, multifunctional spaces in which collaboration can take place have become enormously important — because 80% of ideas in companies are created in exchange with each other.

Create flexible areas

At the same time, companies must ask themselves how they exist Using space efficiently Can. If they are redesigned in favor of more exchange and communication, there is still a need for places of retreat and individual work for those who like to come to the office for this as well. With desk sharing, various work situations can be created on smaller areas. This is cost-effective and offers companies and employees a high level of flexibility.

Brand architecture strengthens ties

Another challenge for employers is the development of a modern corporate culture that Can be experienced in working environments will. This was confirmed by more than 60% of event participants. A clear, “real” mission and vision is becoming the most important “cultural asset” of companies. Because both customers and employees want authenticity. Communicating this through corporate culture must always be considered when designing new working environments. That is why we develop in our 360° approach First, in joint workshops, an idea of how a company would like to be perceived. From this, we derive further processes, structures and identity-creating elements, which we then implement spatially.

Brand Architecture schafft Alleinstellung

Bei der Teekanne in Düsseldorf konnten wir so im engen Austausch mit den Entscheidern eine Arbeitsumgebung schaffen, die die lange Historie des Traditionsunternehmens erlebbar macht – in Wandzitaten der Gründer oder in großflächigen Motiven auf Glas. Ein echter Gegenpol zur schnellen, digitalen Welt, der Identifikation schafft und den Mitarbeiter beim Betreten des Unternehmens immer wieder vergegenwärtigt, warum sie genau hier arbeiten und nicht an einem anderen, beliebig austauschbaren Ort.

Erwartungen an das New Work kennen

Wichtig ist für uns dabei immer, verschiedene Blickwinkel einzunehmen – sowohl von jenen, die auf eine große Erfahrung in ihrem Job zurückgreifen können, als auch derer, die gerade erst Fuß fassen oder noch den Weg ins Unternehmen finden müssen. Deswegen sind wir stetig im Austausch sowohl mit Mitarbeitenden des Unternehmens als auch mit Hochschulen und Studierenden, die ihre ganz eigenen Erwartungen an Arbeitswelten mitbringen. Unser Credo lautet: Wir arbeiten mit Menschen für Menschen und gestalten mit ihnen gemeinsam ihre individuellen Arbeitswelten von morgen.